Course Description

"Management and Communication in Museums" at HTW Berlin is the only M.A. programme of its kind that teaches the necessary skills to understand the complex and changing museum world. Our students learn the organization and communication strategies needed to mediate between the diverse interests of the public, science, administration and the economy. The course is designed to extend leadership, organizational, marketing or communication skills that go beyond the basis of HTW´s Museology B.A. course. To ensure a maximum of practical experience, we work together with museums and cultural institutions in Berlin which offers the opportunity to make our students' creative concepts come to life.

Available majors are in Museum Management and Museum Communication. This enables our students to take over controlling and management or the curatorship of communication strategies in modern institutions.

In the first and second semesters, they gain insight into the fundamental communication and management theories as well as the arising ethical questions in museums, multimedia, finance, controlling, marketing and audience development. The first placement  project in which they develop management or communication strategies starts then as well. Further emphasis is put on diversity and museum, staff management, financing cultural facilities and projects as well as on corporate communication such as the corporate identity and image. A thesis is written in the fourth semester.

The course can also be absolved as a double degree in cooperation with the Burgundy School of business. More information here.

Course Facts

Degree:Master of Arts
Focus areas:Museum Management, Museum Communication
Standard period of study:4 semesters
Starts:Winter semester
Language of instruction:German, selected courses in English
Location:Campus Wilhelminenhof
Entrance requirements:Respective studies (Bachelor level) in the field of Museology, Museum Studies or in similar degree courses with at least 180 credits. Other fields of study require sufficient proof of relevance to museum work and evidence of bridging courses.
Credits attainable:120 credits
Bachelor course at HTW:Museologie[Museology]
Accreditation:Program accredited by ACQUIN (02-22-2011 - 09-30-2016); system accredited by AQAS (05-05-2014 - 09-30-2019)

Incoming Students on exchange programmes

If you are an Incoming student into Faculty 5 on an exchange programme (such as Erasmus), a list of your local contacts is available here. Check our section for Incomings into Museum Management and Communication MA.  If you do not study at one of our partner universities (listed below), contact the International Office first to find out if an institutional agreement is possible to allow you to spend a semester or a year at HTW Berlin.

Full-time study candidates from abroad

If you are considering studying the Museum Management and Communication course on a full-time basis, please refer to our International Applicationssection.

MMC Partner Universities

We are always happy to receive partnership requests from other institutions. If you represent an overseas university not on the list below and would like to initiate an agreement with HTW Berlin Faculty 5, please send your proposal by e-mail to the Dean of the Faculty, Prof. Dr. Susanne Kähler, at

Partner Institutions

Name of UniversityCountry/CityTeaching Language
Groupe ESC Dijon Bourgogne – Burgundy School of BusinessDijon, France